ZUUPACK. X WESTROCK
Team trip to Westrock to celebrate the successful completion of our LTD ZUUPACK 152 Volt project. Went out there and made a movie. 6 days with your best friends, nothing better to than get creative at one of the most creative wake parks in the country.
While we were out there we hosted a takeover as well...
We executed some key partnerships like working with Alliance Wake Mag on a website post, and Unit Parktech, West Rock, Slingshot, Mystic and Buywake on social media collaborative posts as well as a multitude of stories.
Coming back we pushed pause on delivering this project. Knowing we could take advantage of the offseason and leverage the little media available in wakeboarding to deliver well beyond the audience we already had.
Followed up with a promotion strategy aligning with brands and magazines we felt could have the greatest impact on impressions.
